
Thursday, March 19, 2009
Friday, March 13, 2009
MEDIA AND LEADERSHIP_LEARNING THE PERSUASIVE LANGUAGE OF MEDIA
This advertisement influences my 1st _REPTILIAN brain (because I am excited and my heart beats when the advertisement begins to play), LIMBIC brain (because I see the pictures and listen to the music ) I want to say that wonderful music was chosen for advertisement )and it also influences my NEOCORTEX brain (because it makes me think) .
There are a lot of persuasive techniques in this advertisement.
SYMBOL :”PEPSI” _this company is one of the most popular companies in the world.
TESTIMONIAL: Enrique Iqlesias and Britney Spears , Beyonce ,Pink - famous singers play the role of the king and knights. Excellent music was chosen for advertisement _”WE WILL ROCK YOU “ I like this music.
Big Lie: Even king used this drinking. By this way they want to say that the king also drinks “PEPSI “.
STRENGTH: Drinking “PEPSI” everybody becomes strong.
BANDVAGON: Persuading by showing that everybody drinks “PEPSI”.
NOSTALGIA: This advertisement remind ancident empire of Roma.
REPETITION: This advertisement is similar "QLODIATOR" movie.